> For the complete documentation index, see [llms.txt](https://docs.tip4serv.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tip4serv.com/promotions-and-marketing.md).

# Promotions & marketing

- [Coupons code](https://docs.tip4serv.com/promotions-and-marketing/coupons-code.md): Generate codes to offer discounts to your customers
- [Discount](https://docs.tip4serv.com/promotions-and-marketing/discount.md): Create temporary discounts
- [Loyalty Points](https://docs.tip4serv.com/promotions-and-marketing/loyalty-points.md): Fidelise your customers with loyalty points
- [Gift cards](https://docs.tip4serv.com/promotions-and-marketing/gift-cards.md): How it works?
- [Sell gift cards](https://docs.tip4serv.com/promotions-and-marketing/gift-cards/sell-gift-cards.md): How to sell gift cards in your store?
- [Generate gift cards](https://docs.tip4serv.com/promotions-and-marketing/gift-cards/generate-gift-cards.md): How can I generate a gift card or manage existing ones?